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In a recent interview, Disney’s former CEO Bob Iger expressed his belief that Disney’s primary mission is to entertain, not to send specific messages. While entertainment is indeed at the core of Disney’s business model, the idea that entertainment cannot also carry messages or values seems somewhat limited.
Entertainment has always been a powerful tool for conveying messages, whether overtly or subtly. Through storytelling, film, and other forms of art, creators have the ability to shed light on important issues, spark conversations, and even inspire change. In fact, some of Disney’s most beloved classics have not only entertained audiences but have also imparted valuable lessons and morals.
Take, for example, the timeless tale of The Lion King. While on the surface it may seem like a simple story about a lion cub finding his place in the circle of life, the film also explores themes of loss, identity, and the responsibility that comes with leadership. Through Simba’s journey, viewers learn about the importance of facing your past, embracing your destiny, and taking responsibility for your actions.
Similarly, Disney’s Frozen has been praised for its strong female characters and its emphasis on the power of sisterly love. The film sends a message of empowerment to young girls, encouraging them to be true to themselves and to value the bonds of family and friendship above all else.
By framing its messages within the context of entertaining stories and engaging characters, Disney has been able to reach audiences of all ages and backgrounds. Whether through its animated classics, live-action films, or theme park attractions, Disney has created a world that is not only entertaining but also thought-provoking and impactful.
While Bob Iger’s assertion that Disney’s mission is primarily to entertain is valid, it is also important to recognize the implicit messages and values that are woven into Disney’s storytelling. Entertainment and messaging are not mutually exclusive; rather, they can work in harmony to create meaningful and memorable experiences for audiences around the world. As Disney continues to evolve and adapt to the changing landscape of entertainment, it will be interesting to see how it balances the need to entertain with the desire to inspire and educate.